Pioneer spokesperson Ding Yuxi unveils BIEM.L.FDLKK's comprehensive upgrade

The last weekend of 2024 was a wild and lively one for Hefei. High-end apparel brand BIEM.L.FDLKK, together with Ding Yuxi, the spokesperson of Pioneer, held a grand “Dare to be a Pioneer” New Year's Meeting at the Hefei Sports Center, a stadium of 10,000 people, with cheering sounds, a warm atmosphere, and excitement at the scene.

Daring to be a Pioneer, Going All Out to Ensure the Event Runs Smoothly

On the day of the event, the BIEM.L.FDLKK Pioneer spokesperson Ding Yuxi's new meeting, originally scheduled for the Hefei Yintai Center, attracted fans from all over the world. In order to ensure the safety and order of the event, BIEM.L.FDLKK coordinated efficiently with the Hefei government and shifted the event venue to the main stadium of the Hefei Sports Center in less than two hours, which not only ensured that the event went on smoothly, but also safeguarded the safety of the more than 30,000 fans and VIPs.

At the event, Ding Yuxi wore a dazzling green color from BIEM.L.FDLKK's Motion collection, which was even more vibrant in the huge stadium, making her a beautiful sight. In addition to interacting with everyone and playing games, at the end of the event, Ding Yuxi made a point of circling the stadium, waving and interacting with every spectator who had traveled from afar, sending warm New Year's wishes. He said, “This event was not easy to come by, thanks to the Hefei government's escort, thanks to BIEM.L.FDLKK's active coordination, so that today's meet and greet can be carried out smoothly, this will be a very special and very unforgettable day. ”

The refresh meeting not only showed Ding Yuxi's charisma and affinity, but also highlighted the rapid response capability of BIEM.L.FDLKK and the Hefei government, as well as their respect and care for every supporter, perfectly illustrating BIEM.L.FDLKK's culture of doing what it says, being responsible and taking responsibility, and showing the brand's spirit of daring to be a pioneer, going all out to solve problems in innovation.

Ding Yuxi kicks off brand upgrade with a new start

Since its establishment in 2003, BIEM.L.FDLKK has been deeply engaged in the field of high-end sports apparel, and is the first stock of golf apparel in China. In recent years, BIEM.L.FDLKK has pushed forward its rejuvenation strategy and upgraded its brand. In addition to signing Ding Yuxi\ as the pioneer spokesperson, the brand also ushered in a new LOGO and store image. Taking this meeting as an opportunity, BIEM.L.FDLKK and Ding Yuxi, the pioneering spokesperson, unveiled the latest brand logo, which changed from “BIEM.L.FDLKK” to “Biemlofen”, marking the beginning of BIEM.L.FDLKK's internationalization. BIEM.L.FDLKK has started its internationalization. In addition, BIEM.L.FDLKK's 10th generation store image will also be comprehensively introduced to the market, creating a real high-end life experience space for consumers.

In addition, in terms of products, BIEM.L.FDLKK further practices the strategy of rejuvenation. In this meetup, Ding Yuxi wore the Motion series, which is BIEM.L.FDLKK's latest masterpiece for Spring/Summer 2025, aiming to make outdoor activities more elegant and comfortable. The Motion series blends outdoor technology performance with elegant fashion, which not only meets the performance needs of outdoor wearing scenarios, but also balances comfort, fashion and elegance.

In addition, the meeting also previewed the upcoming co-branded collaboration between  BIEM.L.FDLKK and London-based artist Hattie Stewart for Spring/Summer 2025. When the colorful and vibrant Hattie-esque graffiti creativity meets  BIEM.L.FDLKK, which is rooted in the DNA of golf, the co-branded collection has everyone looking forward to it with great anticipation.

BIEM.L.FDLKK Continues to Grow Through Cycles by Keeping Positive and Making the Right Stuff

Over the past 20 years, BIEM.L.FDLKK has always adhered to the principle of “Gathering the world's power to make a good garment”, focusing on creating value for consumers, and moving from golf segmentation to high-end apparel representation. The brand has the strategic direction of adhering to segmentation and locking the high-end, but also the courage to keep the right and take the odd step, and dare to be the vanguard of the brave and resolute. Especially in recent years, BIEM.L.FDLKK has taken the initiative to embrace changes and make positive changes, realizing a good story of crossing the cycle of growth in the first three quarters of the period from 2011 to 2024, which has also attracted a lot of attention.

Now,  BIEM.L.FDLKK in Hefei pioneer spokesman Ding Yuxi meet activities in the flexible response, a strong role, highlighting the brand's vitality and vitality, in the country is the circle of countless fans, won countless netizens praise and praise, to borrow the words of the netizens,  BIEM.L.FDLKK , the future can be expected!