Advancing BIEM.L.FDLKK: Wu Xiaobo's Year-End Insights

On December 30th, "Decisiveness Supreme - Envisioning 2024: Wu Xiaobo Factory Year-End Show" was broadcast simultaneously on major networks, including Southeast TV and Video platforms. A must-watch program for people from all walks of life every year, this time, Wu Xiaobo chose to host the year-end show at an intelligent factory, initiating discussions on topics like "What is decisiveness?" and "The methodology of the decisive." Facing the upcoming year 2024, Wu Xiaobo shared his "8 foresights": scarcity of assets, surge in mergers; bidding farewell to basic needs, embracing improvement; joyful entrepreneurship, interest-driven consumption; platform empowerment, optimizing supply; factory upgrades, leading in manufacturing; specialization and innovation, the spearhead matrix; the great automobile war, a decisive year; born global, setting sail for the South Seas.

In Wu Xiaobo's view, the new wave of globalization has just begun in 2024, promising to be richer than the past 40 years of globalization. The relationship between China and the world will involve production lines, capital, people, and entrepreneurial spirit. Among them, the Chinese high-end sportswear brand, BIEM.L.FDLKK, was repeatedly mentioned by Wu Xiaobo.

Dominating the Wardrobe of Chinese Elites

Established in 2003, BIEM.L.FDLKK focused on golf apparel when golf was still in its early stages of development in China. Over the past two decades, BIEM.L.FDLKK has continued to deeply explore this niche and has not only become a partner of the Chinese national golf team, accompanying the team in various competitions, but has also been the creator of the Olympic uniforms for two consecutive Olympics. Additionally, it has become the number one brand in the Chinese golf apparel market. From zero to one, BIEM.L.FDLKK has consistently adhered to the craftsmanship and quality, becoming a top player in the industry, always permeating outward from the center scene of elite sports. According to the latest results from the National Key Large Retail Enterprise Commodity Sales Survey released by the China Commerce Federation and the China National Commercial Information Center, BIEM.L.FDLKK's T-shirt category has won the market's comprehensive share for five consecutive years (2018-2022), and BIEM.L.FDLKK's golf apparel has won the market's comprehensive share for six consecutive years (2017-2022).

"The real elite group doesn't consume expensive brands but brands with thoughts." This different understanding of high luxury by BIEM.L.FDLKK binds golf culture from the beginning and the strategic understanding of the Chinese elite group, becoming the "business secret" widely welcomed by middle-class individuals.

Bidding Farewell to Basic Needs and Embracing Improvement: The Shift in New Middle-Class Consumer Demands

According to Wu Xiaobo: "In 2024, a significant change might be that we are transitioning from the era of 'everyone's basic needs' to the 'basic needs-improvement' era." The most significant change in the Chinese consumer market in 2024 is the shift in demand momentum. What can influence consumer spending are emotions, willingness, confidence in the future, and technological impact on users.

The shift in consumer demand from the new middle class presents a new opportunity for BIEM.L.FDLKK, which positions itself as high-end leisure in life. It is worth noting that since its establishment, BIEM.L.FDLKK has consistently adhered to the development philosophy of "Three Highs and One New" – high quality, high taste, high technology, and innovation. Integrating international resources, forming an international design team, and gathering global strengths, BIEM.L.FDLKK has excelled in creating high-quality garments. BIEM.L.FDLKK upholds craftsmanship and quality, delves into product features and technology, possesses 157 independent research and development patents, and has participated in the formulation of 10 national and industry standards.

"Besides meeting basic clothing needs, clothing is also about identity, aesthetics, and interesting appeals." Since the completion of the Forbidden City six hundred years ago in 2020, BIEM.L.FDLKK has collaborated with the Forbidden City's palace culture, starting from leveraging Chinese culture to supporting traditional culture. By collaborating with Zhang Xue, the inheritor of the intangible cultural heritage of Su embroidery, BIEM.L.FDLKK creatively reinterprets palace culture, aiming to "take everyone's work, use skilled craftsmen's techniques, and convey the words of the Chinese nation," jointly spreading Chinese national culture and confidence.

Whether for basic needs or improvement, in technology or cultural endorsements, BIEM.L.FDLKK is well-prepared to meet the shift in middle-class consumer behavior.

Believe in Entrepreneurs to Run Businesses

In the first half of the year-end show, Wu Xiaobo mentioned, "Believe in the power of belief, believe that entrepreneurs can run businesses." Wu Xiaobo talked about a conversation in June 2023 with BIEM.L.FDLKK Chairman Xie Bingzheng. When discussing the future plans of BIEM.L.FDLKK, Xie Bingzheng simply said, "Strive for ten years and add a zero." BIEM.L.FDLKK achieved nearly 3 billion in revenue last year. Adding a zero would mean 300 billion. Wu Xiaobo couldn't help but ask, "Are you so confident in the future of the Chinese economy?" Xie Bingzheng then said something very slowly: "Regardless of whether the economy is good or bad, BIEM.L.FDLKK must grow by 25.89% every year and add a zero in ten years." This statement deeply moved Wu Xiaobo. As Wu Xiaobo said, "The development of a company will always be the company's own task. When the economy is good, we need to develop; when the economy is bad, we also need to develop."

In 2023, coinciding with the 20th anniversary of the establishment of the group, BIEM.L.FDLKK officially announced the acquisition of two major international luxury brands, "CERRUTI 1881" and "KENT&CURWEN," and obtained the global trademark ownership of the two brands. The group has officially embarked on a milestone of brand diversification, internationalization, and high-end positioning. Recently, during the Gansu earthquake, BIEM.L.FDLKK demonstrated social responsibility by donating 20 million worth of supplies to the disaster-stricken area.

"We need to believe that entrepreneurs can run businesses. Consumer insights belong to us, production belongs to us, technological innovation belongs to us, team management belongs to us, hiring employees belongs to us, and selling products belongs to us. We need to believe that entrepreneurs can run businesses. With determination, all we need is a bit of certainty, transparency, and fairness." Wu Xiaobo said.

Towards the end, Wu Xiaobo mentioned the epitaph written by Kant for himself: "There are two things that make me more and more awe-inspiring as I ponder them. They are the starry sky above my head and the moral law within my heart." This echoes Xie Bingzheng's statement at the 20th-anniversary celebration of the group: "Look up at the stars, keep our feet on the ground." This also allows Wu Xiaobo to see Xie Bingzheng's determination in leading the company's development and the infinite possibilities for BIEM.L.FDLKK.

The exciting year-end show by Wu Xiaobo has come to an end, leaving countless people eagerly anticipating and full of curiosity for the arrival of 2024. Looking forward to seeing more resilient, responsible, and warm companies like BIEM.L.FDLKK continuously rise, and expecting a diverse and competitive market.