Leading high-end fashion brand Biemlfgroup, together with Hu Yitian, showcases outstanding elite style

On May 25th, “The Moutai of Clothing” brand Biemlfgroup teamed up with young actor Hu Yitian for a special fan meeting at the Xi’an SEG International Shopping Center. On the day of the event, Hu Yitian made a dashing appearance in a purple small-collar men polo T-shirt. He not only shared interesting anecdotes from his acting career with fans but also played games and gave out gifts. The event showcased the exceptional performance of Biemlfgroup’s signature small-collar T-shirt while highlighting the brand’s unique craftsmanship. The venue was packed with enthusiastic crowds, earning high praise from both consumers and industry insiders.

High-Quality Icon, Redefining Elite Excellence

When one mentions Xi’an, the phrase “Riding swiftly with the spring breeze, seeing all the flowers of Chang’an in one day” naturally comes to mind. It is often said that half of China’s history is encapsulated in the story of Chang’an. The image of young men in splendid attire, the prosperous era, and the bustling lantern festivals—how can one not yearn for such a place?

This time, Biemlfgroup teamed up with Hu Yitian to make a grand appearance in Xi’an. It is not only a mutual journey between the brand and its consumers but also a redefinition of elite excellence by the brand.

When people mention Hu Yitian, the first impression that comes to mind is that of a tall, slightly shy young man. Hu Yitian entered the entertainment industry in 2016 and became well-known for his roles in “Rush to the Dead Summer” and “A Love So Beautiful.” Although he did not come from a formal acting background, his exceptional height, remarkable charisma, and enduring respect for the craft of acting have gradually made him an elite icon in the entertainment industry.

Biemlfgroup was founded in 2003 and has spent over 20 years specializing in high-end golf apparel. In 2022, Biemlfgroup officially announced a strategic upgrade, focusing on the core category of T-shirts and initiating a core strategy to lead the brand through this category. This year, the newly upgraded Small-Collar Men and Women Polo Shirts 3.0 not only features comprehensive performance enhancements but also continues to stand out aesthetically. The launch of 20 vibrant colors caters to consumers’ diverse needs for different occasions and moods.

Regarding this, Hu Yitian praised, “The 20-color Small-Collar T allows everyone to find a shade that suits them, showcasing their outstanding selves. It can be both vibrant and spirited, as well as confident and dynamic.”

The continuous innovation and upgrades in T-shirts have solidified Biemlfgroup’s reputation as the “T-shirt Specialist.” In April of this year, Biemlfgroup once again secured the top market share in the T-shirt category. This marks the sixth consecutive year (2018-2023) that Biemlfgroup has achieved this honor. Additionally, just a week ago, Biemlfgroup was awarded the title of “2024 China’s Top Ten Influential Brands.”

Beyond the excellence of Hu Yitian and Biemlfgroup, the event’s venue, Xi’an SEG International Shopping Center, is a legendary presence in the commercial world. Located in the heart of Xi’an, SEG International Shopping Center is not only the largest shopping center in Xi’an but also one of the most dazzling commercial jewels in Western China and the entire country. In addition to integrating Xi’an’s unique historical and cultural elements, SEG boasts the world’s largest indoor waterfall and Asia’s longest-flying escalator. It is both a gathering place for Xi’an’s elite and a must-visit landmark for tourists from around the world.

Accelerating Internationalization, Youthfulness, and High-End Positioning: Biemlfgroup Launches Its Most Ambitious Decade-Long Strategy

In June 2023, during the 20th-anniversary celebration of Biemlfgroup, Chairman Xie Bingzheng officially announced the new ten-year development strategy aimed at achieving tenfold growth over the next decade. Today’s star-studded event held a year later, serves both as a reflection on the initial phase of this ambitious strategy and as an assessment of the company’s progress.

Over the past year, Biemlfgroup has made rapid strides in internationalization and appealing to a younger demographic. The company first acquired two major international luxury brands, KENT & CURWEN and CERRUTI 1881, with the latter set to officially launch in the Spring/Summer of 2025. Following these acquisitions, Biemlfgroup accelerated its efforts towards internationalization, high-end positioning, and youthfulness. The entire brand portfolio, including Biemlfgroup, Biemlfgroup Golf, and Venice Carnival, has been actively advancing these initiatives. The Biemlfgroup brand, in particular, has been continuously accelerating its image upgrade, making its overall visual identity more youthful.

In terms of store image upgrades, Biemlfgroup recently launched the new 3.0 image store for Biemlfgroup Golf. This new store concept, characterized by a modern sporty aesthetic, showcases a unique sense of dynamism and vitality, challenging conventional perceptions.

In terms of brand image, Biemlfgroup has made significant adjustments this year, completely transforming the public’s preconceived notions about the brand. From high-profile campaigns featuring supermodels and street-style photoshoots with young actors like Zhang Wanyi, Chen Jingke, Cai Wenjing, Shan Yichun, and Ren Min, to Hu Yitian’s fan meeting in Xi’an, it is evident that Biemlfgroup is making continuous efforts to rejuvenate its brand image.

Unlike the collaborations with brand ambassadors such as Wu Zun, Duan Yihong, Chen Xiao, and Zeng Li, which highlight the brand’s classic and profound aspects, the partnerships with young actors showcase a youthful and refined side of Biemlfgroup, once again refreshing the public’s perception of the brand.

In this star-studded event, Biemlfgroup, together with Hu Yitian, presents a new, vibrant, and energetic image to the public. This marks the strongest note in the group’s new ten-year strategy.

As for how Biemlfgroup will pave the way for its enduring success in the future, let’s wait and see!